Aesthetics Website: 7 Things to Fix First (Quick Audit)
If your website isn’t bringing enquiries, you usually don’t need a full redesign — you need to fix the basics that make a site feel clear and trustworthy . Here’s a quick audit you can do in 5 minutes. 1) Your headline should say what you do (fast) A stranger should instantly understand: What you offer Who it’s for Where you’re based (area is fine) If they have to scroll to figure it out, you lose them. 2) One obvious next step (CTA) Pick one primary action: Enquire Book a consultation Book now Then repeat it in the header and at the bottom of key pages. 3) Treatments must be easy to find You need a simple Treatments page that links to individual treatment pages. 4) Your top treatments need their own pages At a minimum, create pages for your top 1–3 services. One page for “everything” makes people bounce. 5) Treatment pages must answer the real questions Every treatment page should cover: what it is who it’s for downtime/recovery sessio...